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Go wild or go home
We have totally changed the way the brand has started to communicate. In a market full of similar types of busineses, although we had a good differentiator, represented by the products themselves, we had to highlight other brand particularities too. Therefore, we created a distinct personality detached from the rebel branding archetype. And we communicate it on social media…
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Why just online?
Once tested we took it offline too. And the best place to continue the positioning process was in a shopping centre. We transformed their stand into a highly populated one, appreciated by the public, that has brought changes in rising sales of products.
Burger House lived the Untold story…
providing a unique meniu for the festival’s fans.
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