CASE STUDY
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Home Garden is one of the leading distributors for canned fruits and vegetables in Romania. The brand promise is related to a healthy lifestyle, sustained by the choice of foods that are rich in vitamins.
The client
Home Garden is one of the leading distributors for canned fruits and vegetables in Romania. The brand promise is related to a healthy lifestyle, sustained by the choice of foods that are rich in vitamins.
The brief
Right from the beginning, both the agency and the client knew it was going to be a long term, serious relationship. Why is that? Well, first of all, our marketing views regarding the business matched. Secondly, we had the freedom and the trust to come up with ideas whithout following a strict brief.
The solution
We developed the positioning strategy and the main communication directions of the brand, for social media. We analyzed the main target audience and followed the brand archetype.
The brief
Content is the key!
Of course, we all know that, but the added value stays in the way you present it to your target audience. So we got the brief: product photo shooting.
The brief
The brand needed a face lift for the website. We analyzed, made a plan, developed and delivered. We built and made the website visible through SEO and AdWords, in accordance with the brand values and archetype.
The results
We crated highly successful social media campaigns. Likeable, shareable, remarkable.
We tripled the number of page likes in less than a year since we started our partnership. We increased the engagement on the page, the reach and the brand exposure.
As for the photo shooting, we managed to create a context in which the product is in perfect balance with the brand archetype. It is appealing to the target audience and expresses the brand values.
What’s your big idea?
If you want to give meaning to your business or find new ways to reach your audience, we'd love to talk.